The Bayer Age Factor™ ecosystem has been announced by the pharmaceutical brand as its latest innovation that’s targeted towards helping consumers in the realm of healthy aging.

The platform includes tools to help individuals when it comes to aging in a healthful manner, which are intended to complement the brand’s products including One A Day Age Factor Cell Defense. This consists of educational experiences, assessments, actions and more, which will come as welcome news to consumers who are in need of more support when it comes to aging information.

Head of Regulatory, Medical , Safety, Quality and Compliance for Consumer Health Abbie Lennox spoke on the Bayer Age Factor™ ecosystem saying, “The healthy aging space can be a confusing one for consumers with countless products making big promises. That’s why we took a science-led approach that focuses on the holistic factors that impact cellular age by equipping consumers with a product containing a key ingredient that helps defend against oxidative stress along with personalized recommendations and insights to best chart their own course.”