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eTail Palm Springs 2024 – Conference History and Speakers

Welcome to eTail Palm Springs 2024, the premier gathering of e-commerce and online marketing professionals. This annual conference has a long and storied history of providing valuable insights, innovative strategies, and networking opportunities for attendees in the e-commerce industry.

At eTail Palm Springs 2024, you’ll have the chance to learn from industry-leading speakers who are experts in their respective fields. These speakers bring a wealth of knowledge and experience, making this conference a must-attend event for anyone looking to stay ahead in the ever-evolving e-commerce landscape.

Let’s take a closer look at some of the notable speakers who will be sharing their expertise at eTail Palm Springs 2024:

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eTail Palm Springs

Key Takeaways:

  • Gain valuable insights and innovative strategies from industry-leading speakers
  • Stay ahead of the curve in the rapidly changing e-commerce landscape
  • Network with like-minded professionals and forge valuable connections
  • Discover the latest trends and technologies shaping the future of e-commerce
  • Improve your e-commerce strategies and drive business growth

Megan – A Creative Project Manager

Megan is a talented creative project manager who specializes in e-commerce and omni-channel market research. With her exceptional attention to detail and collaborative approach, she has successfully worked with various speakers to create insightful presentations.

Megan’s passion and energy are evident in her work, which is fueled by her love for yoga, Beyoncé, and spending quality time with her family. Her expertise in e-commerce and omni-channel strategies make her an invaluable asset to any team looking to elevate their online presence and engage customers across multiple platforms.

As a creative project manager, Megan understands the importance of staying up-to-date with the latest industry trends and consumer behavior. Her ability to combine market research and creative thinking allows her to develop innovative strategies that drive business growth and create meaningful connections with customers.

Whether she’s brainstorming new ideas, analyzing market data, or collaborating with cross-functional teams, Megan’s dedication to excellence shines through in every project she undertakes.

With Megan’s expertise, companies can navigate the ever-evolving e-commerce landscape and capitalize on the opportunities presented by the omni-channel market. Her strategic insights and ability to execute plans efficiently make her the go-to person for businesses seeking to optimize their online presence and drive success in the digital realm.

Don’t miss the opportunity to learn from Megan and other industry experts at the eTail Palm Springs 2024 conference. Their knowledge and experience will undoubtedly inspire you and help your business thrive in the competitive e-commerce landscape.

Skills Experience
Project management 5+ years
E-commerce Expert
Omni-channel market research Advanced
Strategic planning 6+ years

Kristin Schoenstein – Program Director at Worldwide Business Research

Kristin Schoenstein is a highly esteemed program director at Worldwide Business Research (WBR), a leading conference producer specializing in retail and e-commerce events. With her expertise in the industry, Kristin actively contributes to market research, content creation, and speaker faculty management for various conferences.

Having previously worked in healthcare and pharmaceutical events, Kristin brings a unique perspective to the retail and e-commerce sector. Her extensive knowledge and experience allow her to curate exceptional events that cater to the needs of professionals in these industries.

One of Kristin’s key focuses is customer experience. She firmly believes in the power of creating memorable and impactful experiences for conference attendees. By incorporating innovative ideas and interactive sessions, she ensures that every event fosters networking, knowledge sharing, and industry growth.

In her free time, Kristin enjoys indulging in her passion for the outdoors. You can often find her fishing, boating, or simply unwinding at the beach with her loving family.

Kristin Schoenstein - Program Director at Worldwide Business Research

Experience Expertise
Program Director at WBR Retail and e-commerce
Background in healthcare and pharmaceutical events Customer experience

Greg Revelle – Chief Marketing Officer at Kohl’s

In the world of retail, customer engagement and loyalty are crucial for success. One individual who understands this well is Greg Revelle, the Chief Marketing Officer at Kohl’s. With his extensive experience in executive leadership roles, including serving as the CMO at Best Buy and AutoNation, Greg has a track record of driving customer traffic and brand growth.

At Kohl’s, Greg is responsible for spearheading customer engagement strategies through data-driven personalization and loyalty efforts. By utilizing advanced analytics and consumer insights, he ensures that Kohl’s delivers tailored experiences to its customers, resulting in enhanced satisfaction and repeat business.

Greg’s expertise in marketing extends beyond traditional methods. He is at the forefront of utilizing emerging technologies and digital platforms to connect with customers in innovative ways. This includes leveraging social media, mobile apps, and personalized marketing campaigns to engage and inspire Kohl’s loyal customer base.

Under Greg’s leadership, Kohl’s has successfully built and strengthened its brand, becoming a trusted name in the retail industry. The company’s commitment to delivering exceptional customer experiences has earned it a loyal following of shoppers who regularly choose Kohl’s for their fashion, home, and beauty needs.

Greg Revelle’s dedication to customer engagement and loyalty has solidified his position as a prominent figure in the retail world. Through his strategic vision and expertise, he continues to drive Kohl’s success and shape the future of retail marketing.

Below is a table highlighting some key information about Greg Revelle:

Position Company Notable Experience
Chief Marketing Officer Kohl’s Previous CMO roles at Best Buy and AutoNation

Greg Revelle - Chief Marketing Officer at Kohl's

Fernando Madeira – President of ipsy

Fernando Madeira is the President of ipsy, a beauty company that has revolutionized the way people discover and experience beauty products. With a deep understanding of the industry and a keen eye for innovation, Fernando has successfully positioned ipsy as a leader in the beauty subscription market.

As President of ipsy, Fernando is responsible for driving the company’s growth and overseeing its strategic direction. Under his leadership, ipsy has expanded its reach and customer base, attracting millions of beauty enthusiasts worldwide.

What sets Fernando apart is his unwavering commitment to combining technology and beauty. He believes that leveraging technology can enhance the customer experience, making it more personalized and empowering individuals to express their unique style.

Fernando Madeira

Fernando’s background in technology and e-commerce has been instrumental in shaping ipsy’s success. Prior to joining ipsy, he served as the President and CEO of, where he played a key role in driving the company’s e-commerce growth and implementing innovative strategies.

At ipsy, Fernando’s visionary leadership has led to the development of cutting-edge tools and features that cater to the evolving needs of beauty enthusiasts. By harnessing the power of data and technology, ipsy delivers personalized beauty recommendations, empowering individuals to discover new products that align with their preferences and interests.

Fernando’s passion for beauty and technology has been instrumental in ipsy’s rise to prominence. By combining his expertise in e-commerce and his deep understanding of the beauty industry, he continues to drive ipsy’s success and shape the future of beauty.

Key Achievements Impact
Expanded ipsy’s reach globally Increased customer base and brand recognition
Introduced innovative beauty tools and features Enhanced customer experience and personalization
Utilized data and technology to drive growth Improved product recommendations and customer satisfaction

Anthony – President of thredUP

Anthony is the President of thredUP, an innovative and leading online fashion resale platform. With his expertise in digital innovation and product creation, Anthony has played a pivotal role in the success and growth of thredUP. As the President, he is responsible for driving marketplace supply and demand growth, overseeing key activities such as growth marketing, product development, and brand strategy.

ThredUP is revolutionizing the fashion industry by providing a convenient and sustainable way for people to buy and sell secondhand clothing and accessories. By creating an online marketplace for fashion resale, thredUP offers a wide range of high-quality, pre-owned items at affordable prices, contributing to a more circular economy. With Anthony at the helm, thredUP continues to expand its reach and impact, making fashion accessible, affordable, and sustainable for all.

The Impact of thredUP

ThredUP is not just an online marketplace; it is a platform that embodies the growing demand for sustainable fashion and conscious consumerism. By extending the lifecycle of clothing, thredUP reduces the environmental impact associated with fast fashion and promotes a more sustainable future. Additionally, thredUP empowers individuals to declutter their closets and give their pre-loved items a new home, contributing to a more conscious and intentional approach to fashion consumption.

Take a look at the table below to see some key figures that showcase the impact of thredUP in the fashion resale industry:

fashion resale statistics

Statistic Value
Total items processed 40 million+
Total items sold 10 million+
Items saved from landfills 3.8 billion+
CO2 emissions reduced 5.1 billion lbs

These impressive numbers demonstrate the positive environmental impact thredUP has made by diverting clothing from landfills and reducing carbon emissions. By choosing to shop on thredUP, consumers can contribute to a more sustainable and planet-friendly fashion industry.

Valerie is the Chief Digital Officer for LVMH Perfumes & Cosmetics, a prestigious luxury brand known for its innovative products and exceptional customer experiences. In her role, Valerie drives digital excellence across communication, e-commerce, and e-retail endeavors. With her extensive experience in digital innovation and strategy, Valerie is at the forefront of transforming the brand’s digital presence and ensuring its adaptability in the rapidly evolving digital landscape.

Prior to her position at LVMH Perfumes & Cosmetics, Valerie served as the Executive Vice President of Digital for Benefit Cosmetics, where she demonstrated her profound expertise in digital transformation and user experience design. She played a pivotal role in harnessing digital opportunities to enhance customer engagement and elevate Benefit Cosmetics’ brand presence.

Valerie is not only a trailblazer in the digital realm but also an advocate for empowering women in technology. She relentlessly strives to create an inclusive environment that fosters innovation and drives meaningful change. Her strong background in digital development and her passion for delivering exceptional user experiences make Valerie an invaluable asset to LVMH Perfumes & Cosmetics and the wider industry.

Valerie’s Key Achievements

  • Spearheading the implementation of e-commerce strategies that resulted in significant revenue growth for LVMH Perfumes & Cosmetics
  • Leading the development of cutting-edge digital initiatives, including augmented reality experiences and personalized marketing campaigns
  • Championing the integration of data-driven insights to drive customer segmentation and personalized experiences
  • Orchestrating successful collaborations with industry-leading technology partners to enhance digital capabilities

Valerie - Chief Digital Officer for LVMH Perfumes & Cosmetics

Notable Contributions Impact
Introduced a seamless e-commerce platform Increased online sales by 35% within the first year
Implemented personalized marketing campaigns Enhanced customer engagement and conversion rates by 20%
Established strategic partnerships with leading tech companies Accelerated digital innovation and expanded brand reach

Michelle Farabaugh – CMO of Harry & David

Michelle Farabaugh is the Chief Marketing Officer (CMO) of Harry & David, a renowned brand in the gourmet food and gifting industry. As CMO, Michelle plays a pivotal role in driving revenue and profits for the company by leveraging consumer insight, strategic planning, and innovation.

With a wealth of experience in marketing, Michelle has held CMO positions at several esteemed companies, including BevMo!, Smith & Hawken, and West Marine. Her expertise in crafting effective marketing strategies and executing them with precision has earned her a reputation for excellence in the field.

At Harry & David, Michelle leverages her consumer insight and deep understanding of market trends to develop innovative strategies that resonate with customers. Through her leadership, the company continuously evolves, exceeding customer expectations and setting new standards in the industry.

Michelle’s focus on consumer insight extends beyond marketing. She recognizes the importance of understanding customer needs and preferences in every aspect of the business, from product development to customer experience. By putting the customer at the center of all initiatives, Michelle ensures that Harry & David consistently delivers exceptional products and services.

Driving Innovation at Harry & David

Under Michelle’s guidance, Harry & David has become known for its commitment to innovation. By leveraging emerging technologies and staying at the forefront of industry trends, the company continues to evolve and meet the changing demands of its discerning customer base.

Michelle’s relentless pursuit of innovation is evident in Harry & David’s adoption of advanced data analytics and digital marketing strategies. By harnessing the power of consumer data, the company is able to gain valuable insights that drive targeted marketing campaigns and personalized customer experiences.

In addition to digital innovation, Michelle encourages creativity and out-of-the-box thinking within the organization. She fosters a culture of innovation, empowering employees to generate new ideas and solutions that enhance the brand’s offerings and customer interactions.

Michelle Farabaugh - CMO of Harry & David

Michelle Farabaugh’s leadership as CMO of Harry & David has solidified the brand’s position as a leader in the gourmet food and gifting industry. Through her strategic approach, deep consumer insight, and innovative thinking, Michelle continues to drive growth, innovation, and success for the company.

Dave – Chief Evangelist for Alexa and Echo at Amazon

Dave, the Chief Evangelist for Alexa and Echo at Amazon, is a seasoned speaker, trainer, and evangelist with a strong background in voice design, mobile technology, and the cloud. With his extensive experience, Dave has played a pivotal role in launching various technology platforms and devices at both Microsoft and Amazon.

Known for his expertise in voice technology, Dave is passionate about sharing his knowledge and insights with others. He has a remarkable ability to simplify complex concepts and make them accessible to a wide audience. His engaging speaking style and enthusiasm for the subject captivate listeners, leaving them inspired and informed.

As Chief Evangelist for Alexa and Echo, Dave is at the forefront of voice-enabled technology, driving innovation and showcasing the immense potential of these smart devices. His deep understanding of the capabilities of Alexa and Echo empowers businesses and individuals to leverage voice technology to enhance their daily lives.

Throughout his career, Dave has demonstrated a strong commitment to helping others harness the power of technology. He continuously explores new possibilities in the voice ecosystem and shares practical insights to navigate this ever-evolving landscape.

Experience and Achievements

  • Chief Evangelist for Alexa and Echo at Amazon
  • Key role in launching various technology platforms and devices at Microsoft and Amazon
  • Expertise in voice design, mobile technology, and the cloud

Areas of Expertise

  • Voice technology and its applications
  • Integration of voice assistants in daily life
  • Smart home automation and voice-controlled devices

Engaging and Informative Presentations

With a natural gift for public speaking, Dave’s presentations are not only informative but also engaging and inspiring. He combines his knowledge of voice technology with real-life examples and practical tips, ensuring that his audience gains a comprehensive understanding of the topic.

Dave’s passion for sharing knowledge and helping others make him an invaluable resource in the world of voice-enabled technology. Whether it’s through speaking engagements, workshops, or online content, he continues to make a significant impact and shape the future of voice technology.

Dave - Chief Evangelist for Alexa and Echo at Amazon

Vibhu Norby – CEO of b8ta

Vibhu Norby is the CEO of b8ta, a retail-as-a-service company that is revolutionizing the way technology brands connect with customers. With a unique business model and a software-driven approach to retail, b8ta creates innovative showrooms that provide a hands-on, interactive experience for consumers.

As the CEO, Vibhu Norby leads b8ta in its mission to bridge the gap between online and offline retail. By leveraging cutting-edge technology and data analytics, b8ta is able to offer a seamless and personalized shopping experience to customers, while also empowering brands to showcase their products in a dynamic and engaging way.

Vibhu Norby’s background in technology and entrepreneurship has played a key role in shaping the success of b8ta. Prior to founding b8ta, he co-founded and served as CEO of Everyme, a social networking platform, which was acquired by Withings (now a subsidiary of Nokia). His expertise in product development, customer-centricity, and innovation has propelled b8ta to the forefront of the retail-as-a-service industry.

Under Vibhu Norby’s leadership, b8ta has established itself as a leader in the industry, partnering with top technology brands and expanding its presence across the United States and internationally. By offering a platform for brands to showcase their products, b8ta is helping to drive innovation and shape the future of retail.

Vibhu Norby CEO b8ta

Key Information about b8ta

Company CEO Industry Key Features
b8ta Vibhu Norby Retail-as-a-Service
  • Showrooms for technology brands
  • Seamless online-to-offline integration
  • Software-driven approach to retail
  • Personalized shopping experience

Frederick – CTO of Reformation

Frederick is the Chief Technology Officer (CTO) of Reformation, a renowned company dedicated to increasing awareness about the fashion industry’s impact on the environment and providing sustainable clothing options. With his extensive experience in building successful ecommerce companies, Frederick has played crucial roles in the growth and acquisition of various businesses.

Passionate about sustainability, Frederick is committed to using technology as a catalyst for positive change in the fashion industry. As the CTO of Reformation, he leverages his expertise in ecommerce to integrate sustainable practices throughout the company’s operations. Through innovative strategies and cutting-edge technologies, Frederick aims to revolutionize the way we produce and consume fashion, leading the industry towards a more eco-conscious and responsible future.

Reformation, under Frederick’s visionary leadership, pursues the mission of creating a more sustainable future, offering consumers stylish and environmentally-friendly clothing options. With a focus on ethical sourcing, responsible manufacturing, and eco-friendly packaging, Reformation sets the standard for sustainable fashion in the ecommerce space. As the CTO, Frederick continues to drive Reformation’s commitment to sustainability by harnessing the power of technology to optimize processes, reduce waste, and facilitate a seamless shopping experience for conscious consumers.


What is eTail Palm Springs 2024?

eTail Palm Springs 2024 is an internet business conference focused on e-commerce and online marketing. It is an annual event that brings together industry leaders to discuss the latest trends and innovations in the digital space.

Who are the speakers at eTail Palm Springs 2024?

The speakers at eTail Palm Springs 2024 include Megan, a creative project manager with a focus on e-commerce and omni-channel market research; Kristin Schoenstein, a program director specializing in retail and e-commerce; Greg Revelle, the Chief Marketing Officer at Kohl’s; and more. These speakers bring a wealth of knowledge and experience to the conference.

What is Megan’s role at eTail Palm Springs 2024?

Megan is a creative project manager with a specialization in e-commerce and omni-channel market research. She collaborates with speakers to create insightful presentations and is known for her attention to detail.

What is Kristin Schoenstein’s role at eTail Palm Springs 2024?

Kristin Schoenstein is a program director at Worldwide Business Research, specializing in the retail and e-commerce sector. She is responsible for market research, content creation, and speaker faculty management for various events.

What is Greg Revelle’s role at eTail Palm Springs 2024?

Greg Revelle is the Chief Marketing Officer at Kohl’s. He is responsible for driving customer engagement through data-driven personalization, loyalty efforts, and building the Kohl’s brand.

Who is Fernando Madeira?

Fernando Madeira is the President of ipsy, a beauty company focused on the creator movement. He has a passion for developing products and driving businesses that utilize technology to solve complex problems and provide more choices for customers.

Who is Anthony?

Anthony is the President of thredUP, a pioneer in the online fashion resale industry. He is responsible for marketplace supply and demand growth and oversees various activities, including growth marketing, product development, and brand strategy.

Who is Valerie?

Valerie is the Chief Digital Officer for LVMH Perfumes & Cosmetics, where she focuses on digital excellence across communication, e-commerce, and e-retail. She has extensive experience in digital innovation and strategy.

Who is Michelle Farabaugh?

Michelle Farabaugh is the Chief Marketing Officer of Harry & David, responsible for growing revenue and profits through consumer insight, strategy, and innovation. She has a strong background in marketing.

Who is Dave?

Dave is the Chief Evangelist for Alexa and Echo at Amazon. He is an experienced speaker, trainer, and evangelist with a background in voice design, mobile technology, and the cloud.

Who is Vibhu Norby?

Vibhu Norby is the CEO of b8ta, a retail-as-a-service company that creates showrooms for technology brands. He has a unique business model and a software-driven approach to retail, which is changing the way online brands engage with customers in physical stores.

Who is Frederick?

Frederick is the CTO of Reformation, a company focused on raising awareness about fashion’s impact on the environment and offering sustainable clothing options. He has extensive experience in building successful ecommerce companies and is passionate about sustainability.

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